India’s electric vehicle (EV) market is evolving at a remarkable pace. According to Fortune Business Insights, the market is projected to grow from USD 23.38 billion in 2024 to USD 117.78 billion by 2032, with a CAGR of 22.4% during the forecast period.
India is already the fifth-largest automobile market globally and is expected to rank third by 2030. A mix of government subsidies, rising fuel prices, and a broader shift toward cleaner mobility is accelerating this transition.
According to JMK Research & Analysis, electric three-wheelers—the second-largest EV segment by volume are expanding rapidly. In 2024 alone, 6,94,466 electric three-wheelers were sold, marking an ~18% year-over-year growth. The cargo segment saw nearly 45% YoY growth, driven by booming logistics and favorable cost dynamics.
But much of this EV wave is urban-centric and consumer-focused. Rural India, the real Bharat is still left behind. For many small-town and semi-urban users, mobility isn’t a lifestyle upgrade. It’s a necessity.
This is the space Greenway Mobility is stepping into: durable, purpose-built EVs engineered for real-world India.
The Beginning of Greenway Mobility: Engineering EVs for Bharat
Founded in 2023 by Siddharth Patel (LinkedIn) and Harsh Raval (LinkedIn), Greenway Mobility emerged from a grounded, on-the-road vision.
Siddharth, an IIT Bombay and Cornell graduate, brought experience in finance and analytics across manufacturing and financial services. Harsh, with a civil engineering background and roots in infrastructure, understood India’s mobility challenges from the ground up.
Together, they realized that the opportunity wasn’t in premium scooters or urban showrooms but in creating workhorse EVs for the people who drive India’s real economy.
Joining them was Nilabh Jha (LinkedIn), Chief Technology Officer. An industry veteran who has developed over 20 vehicle products during his tenure at companies like Ampere Greaves, Alti-Green, and SEG Motors, Nilabh brought a practical, consumer-centric engineering lens to product development.
“We dreamt of building a world-renowned Indian brand that creates electric vehicles for the global mass market,” says Siddharth. “The three-wheeler EV space was growing, but there was a clear lack of innovation. Most models were retrofitted or unreliable—and that’s what we wanted to change.”
This vision led to the creation of two brands: E-Vi Mobility and Auron.
E-Vi Mobility
Greenway’s commercial EV brand, E-Vi Mobility, focuses on electric three-wheelers designed for cargo and passenger transport. These are built from scratch—not retrofitted—with a focus on durability, reliability, and cost-effectiveness.
In the passenger segment, models like Chhota OTTO and Rydan come equipped with exclusive anti-topple architecture, and options for fixed or swappable batteries (5.04 kW and 8.8 kW), delivering a city range of 100–150 km.
In the cargo segment, Chhota Bull is purpose-built for heavy-load deliveries in tight urban spaces. Its robust engineering ensures it can withstand daily wear and tear, while navigating narrow streets and bustling markets.
Greenway claims its in-house chassis and component design double the vehicle lifespan compared to competitors, and reduce maintenance costs significantly. A five-year vehicle warranty reinforces their commitment to product longevity—an industry outlier in this segment.
Auron
Recognizing that not all mobility needs are commercial, Greenway launched Auron, a brand catering to personal, utility-first electric transport.
Auron’s offerings—Rigoro, Axoro, and Axoro+—are modular electric bikes and trikes tailored for rural and semi-urban geographies. They’re designed to be low-frill but high-function, reliable in regions with poor roads and limited charging infrastructure.
“We saw a huge opportunity to serve geographies where poor road infrastructure makes mainstream bikes and scooters impractical,” says Harsh. “For these users, reliability isn’t a feature—it’s a necessity.”
Greenway Mobility – Infrastructure, Strategy, and Scale
Greenway operates from a 6.5-acre solar-powered manufacturing facility in Dholka, Ahmedabad, landscaped with over 15,000 trees, an environmental commitment that reflects its larger sustainability goals.
Notably, the company is entirely bootstrapped, a rarity in the capital-heavy EV market. Siddharth and Harsh have committed up to ₹100 crore (approximately $12 million) of internal and promoter-led funding by 2026.
Within its first year, the company has developed a portfolio of nine EVs across both personal and commercial categories. Rather than investing in celebrity endorsements or flashy marketing, Greenway is investing in engineering, service networks, and long-term customer value.
The company’s current expansion plans prioritize high-mobility states such as Uttar Pradesh, Bihar, Punjab, Maharashtra, Gujarat, Rajasthan, J&K, Assam, Orissa, Jharkhand and Madhya Pradesh—regions often underserved by EV companies despite high usage in last-mile delivery and passenger transport.
The company is also building a robust after-sales ecosystem, with local service teams, spare parts distribution, and battery lifecycle management. A battery recycling initiative is in the pipeline, further strengthening their sustainability roadmap.
The company also plans to expand into emerging international markets such as Africa, Latin America, South Asia, and Southeast Asia, where affordability and durability are key priorities.
Building the Future for Everyone – E-Vi Mobility & Auron
Greenway’s roadmap includes expanding its product range, enhancing modularity, and developing EVs tailored for off-grid, remote, and tribal regions. These areas often lack basic mobility infrastructure, making transport a critical barrier to healthcare, education, and livelihood.
In a space where much of the noise comes from luxury concepts and futuristic prototypes, this startup is choosing focus over flash.
“We’re not chasing headlines or valuations,” Siddharth says. “We’re focused on building a company that lasts.”
While many startups aim for rapid scale or unicorn status, Greenway Mobility is taking a different path—building vehicles that don’t just move people, but move markets.
