Protein-focused nutrition startup FitFeast has raised ₹5.5 crore ($642K) in a seed funding round led by Inflection Point Ventures (IPV).
The round also saw participation from strategic investors including Raghav Singhal (Swasthum Wellness), Santosh Govindaraju, and HSBC executives Abhishek Chopra and Aabhas Khanna.
Cricket stars Shane Watson and Axar Patel also joined as investors and brand ambassadors.
FitFeast plans to utilise the fresh capital to scale its digital footprint via direct-to-consumer (D2C) platforms, marketplaces, and quick commerce channels.
It also aims to strengthen its distribution in metro and tier-I cities, expand its leadership and marketing teams, and roll out new high-protein product innovations.
Founded in 2021 by Aditya Poddar, FitFeast is a Gurugram-based brand focused on delivering protein-rich, flavour-forward nutrition through snacks like protein chips, dessert-inspired protein bars, Malai Kulfi shakes, and nut butters.
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The brand operates primarily through a D2C model and is available across major platforms like Zepto, Amazon, and Flipkart, with a delivery reach of 20,000+ pin codes across India.
FitFeast rose to public attention after being featured on Shark Tank India Season 4 and claims to have sold over 10 million grams of protein to date.
With monthly revenue surpassing ₹50 lakh and a 5x growth in just four months, FitFeast is scaling rapidly.
