Bengaluru-based microdrama OTT platform Flick TV has raised $2.3 million (INR 19.7 crore) in a seed funding round led by Stellaris Venture Partners, with additional participation from Gemba Capital and Titan Capital.
The freshly raised capital will be used to scale content production, with plans to launch over 100 original titles in 2025 across genres such as romance, thrillers, heartbreak, and slice-of-life.
The startup will also expand content into four regional languages, improve the mobile streaming experience, and strengthen its core team. The platform is further integrating generative AI tools for scripting, storyboarding, and visual planning.
Flick TV was launched in April 2025 by Kushal Singhal and Sanidhya Mittal, both ex-ShareChat executives, along with Pratik Anand, former director at Pocket FM.
The platform delivers short-form, serialised dramas—called microdramas—with episodes ranging from 30 seconds to 10 minutes, designed specifically for mobile-first viewers. Content is distributed via OTT as well as social platforms.
Singhal previously helped build ShareChat’s short video creator ecosystem and worked on monetisation at EloElo, while Anand led user growth at Meesho and managed content at Pocket FM. Mittal is currently leading Flick TV’s technology roadmap.
Currently available on the Google Play Store with over 10,000 downloads, the startup primarily targets housewives and shopkeepers, offering binge-worthy, vertically shot stories.
The platform uses a micropayment model, where users pay per episode, and plans to roll out monthly and quarterly subscription plans as engagement deepens.
