Homegrown pickleball gear brand ServeClub has raised an undisclosed amount in seed funding from a group of notable investors including Manish Poddar (co-founder, Rare Rabbit), Pratham Mittal (founder, Masters’ Union and Tetr), and Malika Sadani (co-founder, The Moms Co.).
The freshly raised capital will be deployed towards product development and expanding the brand’s online and offline retail presence across India.
ServeClub is also targeting a 20–25% month-on-month sales growth over the next two quarters, backed by its push into direct-to-consumer sales and a focus on community engagement events.
Founded by a diverse group of students from India, the US, Cuba, Mexico, and Germany currently studying at Tetr College of Business, ServeClub offers USAPA-certified pickleball paddles priced between INR 7,000 and INR 9,000.
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The brand positions itself as a cost-effective alternative to global competitors, many of which retail paddles upwards of INR 15,000.
To date, ServeClub has partnered with over 25 courts, clubs, and fitness brands. It is capitalizing on the rapid growth of the pickleball market in India, which is expanding at a 26% CAGR, with over 50,000 active players. Globally, the pickleball market is projected to reach $1.59 billion by 2031, indicating significant future growth potential.
