Zomato has officially shuttered its 15-minute food delivery experiment, Zomato Quick, just months after its reintroduction, marking the second such withdrawal from the ultra-fast delivery race.
The service, which was integrated into Zomato’s main app under the banner of “Zomato Everyday,” has quietly disappeared from key markets including Bengaluru, Mumbai, Hyderabad, and Gurugram.
Simultaneously, the company has also wound down Zomato Everyday, a separate initiative offering homestyle meals aimed at metro-based office-goers.
CEO Deepinder Goyal confirmed the shutdown of both services during Zomato’s Q4 FY25 earnings call, explaining that neither venture showed long-term profitability without compromising on user experience.
“The current restaurant density and kitchen infrastructure is not set up for delivering orders in 10 minutes, which leads to inconsistent customer experience,” he said. “We did not see any incrementality in demand while we ran Quick as an experiment for a few months.”
Its earlier effort, Zomato Instant, had also failed to gain traction and was discontinued in early 2023. Both Quick and Everyday represented attempts to tap into the rising demand for hyper-fast and affordable food options, but the company has now concluded that the unit economics and customer uptake don’t support scale.
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Despite these shutdowns, Zomato hasn’t fully exited the fast-food convenience segment. Instead, it’s betting on Bistro by Blinkit, a new offering that operates via Blinkit’s dark store network. This separate app focuses on rapid delivery of ready-to-eat items like snacks and bakery goods—leveraging Blinkit’s quick-commerce expertise to meet a different kind of demand.
Financially, Zomato continues to show strong topline growth. The company recorded a 64% year-on-year increase in consolidated revenue, reaching ₹5,405 crore in Q3 FY25. However, net profit for the quarter fell 57% to ₹59 crore, largely due to high operational expenses and ongoing investments in Blinkit.
In November 2024, Zomato raised ₹8,446 crore through a Qualified Institutional Placement (QIP), boosting its total cash reserves to ₹19,235 crore by the end of FY25.
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Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato has evolved into one of India’s most influential food tech platforms, with backing from marquee investors such as Info Edge, Tiger Global, Temasek, and Ant Group.
The company went public in 2021 and has since been experimenting with various service models in the rapidly evolving food and quick-commerce sectors.
