Women-first sexual wellness brand That Sassy Thing has raised ₹6 crore in a seed funding round led by Inflection Point Ventures (IPV).
The round also saw participation from notable investors including Bala Sarda, Saurabh Munjal, Kirti Jangra and Chandigarh Angels Network.
The freshly raised capital will be channeled toward expanding its product range, strengthening brand identity, and boosting distribution through both online and offline channels.
Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, the startup is on a mission to make sexual wellness more mainstream and inclusive in India.
That Sassy Thing offers a wide range of intimate care products including full-body massagers, lubricants, and intimate washes, while also offering free sex education through online masterclasses—making it more than just a product-first brand.
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The brand’s offerings are available on its website and across leading quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart, as well as in curated physical retail spaces such as select cafés in Delhi NCR.
With over 50,000 customers served and a 200% year-on-year growth rate, That Sassy Thing is quickly emerging as a bold voice in India’s sexual wellness space—an industry projected to touch ₹24,000 crore by 2030, according to market research.
