Mumbai-based startup NOTO, known for its healthy ice cream offerings, has raised ₹21 crore in a pre-Series A funding round led by Equentis Angel Fund.
This round follows the company’s ₹15 crore fundraise in February this year and saw participation from notable investors including IPV, JITO, Signal Ventures, and others.
The fresh capital will be used to scale production, expand distribution, launch offline stores, and build strategic partnerships to strengthen the brand’s footprint across key markets.
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NOTO Ice Cream Co-Founder & CEO, Varun Sheth said,” This funding fuels our expansion into Tier I and Tier II cities…”
Founded in 2019 by Varun Sheth and Ashni Shah, NOTO offers a range of low-calorie, no-sugar, and vegan ice creams and desserts, catering to health-conscious consumers seeking indulgent yet nutritious treats.
NOTO is backed by prominent investors such as Zerodha’s Rainmatter, White Whale Partners, WEH Ventures, Snapdeal co-founders Kunal Bahl and Rohit Bansal, and Bollywood actor John Abraham.
