Indian cricketer Rinku Singh has invested ₹1.9 crore in sports nutrition brand BeastLife, valuing the company at ₹120 crore.
The cricketer’s backing goes beyond financial support, as he also aims to use his platform to raise awareness about clean and effective supplements within the athlete community.
BeastLife, founded in 2024 by fitness influencer Gaurav Taneja and entrepreneur Raj Vikram Gupta, operates as a digital-first platform offering a range of sports nutrition and bodybuilding supplements.
From protein powders and BCAAs to a unique roti protein mix, the brand caters to modern fitness needs with an emphasis on scientific formulation and ingredient integrity.
“BeastLife stands for something bigger than just supplements,” said Rinku Singh. “It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.”
The brand had previously raised $479,000 in an angel round and boasts notable backers including Varun Alagh, co-founder of Mamaearth, who holds a 30% equity stake. Taneja retains a 40% stake, Gupta 15%, with the remaining 15% allocated to the ESOP pool.
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Despite being a relatively young player in the market, BeastLife has shown strong traction—achieving ₹50 crore in Gross Merchandise Value (GMV) within a year, while reporting positive EBITDA.
The company is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore, with performance marketing spend kept at a lean 15%.
BeastLife competes with established industry giants like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth, but positions itself uniquely with a focus on “Ultrasorb Tech”, clean formulations, and a community-driven brand ethos.
