Drive FITT, a premium, membership-based sports club that fuses cricket, fitness, and recovery through its technology, has raised an undisclosed investment from Australian cricket star Glenn Maxwell—marking his first-ever investment in an Indian venture.
Founded in July 2024 by Bollywood actress Preity G Zinta, Indian cricketer Shubman Gill, and co-founders Mark Sellar, Deke Smith, and Vikram Aditya Bhatia, Drive FITT aims to transform India’s rapidly expanding fitness and sports ecosystem.
The club delivers a holistic performance and wellness experience, combining elite-level cricket training, smart fitness solutions, advanced data-driven performance tracking, and integrated recovery programs.
Co-founder Preity Zinta called Maxwell’s entry a significant milestone for Drive FITT, noting their shared history with Punjab Kings. She highlighted his athlete-first mindset and passion for performance as a perfect fit for the club’s vision.
As both an investor and strategic partner, Maxwell brings more than financial support. He will actively contribute to Drive FITT’s training methodologies, player development strategies, and overall brand positioning. His international experience will play a key role in helping shape an environment where athletes—from beginners to professionals—can thrive.
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“Joining the Drive FITT team is exciting for me. Cricket, fitness, and recovery have been essential to my journey, and this concept brings them together uniquely and innovatively. I’m looking forward to contributing my experience and helping shape a space that supports athletes at every level,” said Glenn Maxwell
Shubman Gill, Co-founder, added, “Glenn brings immense value to our shared vision. His understanding of fitness, recovery, and performance is unmatched. I believe his presence will inspire young athletes across India to take their game to the next level.”
Drive FITT offers a range of flexible membership options tailored for individuals and families alike. Daily passes are priced around INR 1,000, monthly memberships start at INR 7,000, and annual plans can go up to INR 35,000. Family packages are also available for two adults and up to two children.
Each membership grants access to top-tier cricket facilities, tech-enabled fitness training zones, and specialized recovery areas—all powered by real-time data analytics for personalized performance optimization.
