Amazon India has significantly expanded its grocery delivery service, Amazon Fresh, now reaching over 170 cities across the country.
Previously available in 130 locations, the service now includes tier-II and tier-III cities such as Gorakhpur, Chittoor, Ambala, and Vijayawada, making fresh groceries more accessible to millions of consumers.
This expansion comes as Amazon Fresh reports 50% year-on-year growth in the second half of 2024 compared to the same period in 2023, solidifying its position as one of Amazon’s fastest-growing categories.
Launched in November 2021, Amazon Fresh offers a wide selection of fresh and dry groceries, including dairy, frozen foods, personal care, and pet supplies. With competitive pricing and two-hour doorstep delivery, the service ensures convenience for customers.
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To maintain freshness, sellers source produce from over 11,000 farmers, and all products undergo a rigorous 4-step quality check before reaching consumers.
“Our expansion to 170+ cities allows Amazon Fresh to extend its reach into India’s tier-II and tier-III cities, offering consumers high-quality groceries at competitive prices, delivered conveniently to their doorstep,” said Srikant Sree Ram, Director of Amazon Fresh India.
With this expansion, Amazon Fresh aims to transform online grocery shopping in smaller cities, offering great savings, exclusive deals from sellers and bank partners, and seamless home delivery.
