Beauty and personal care brand Antithesis has raised ₹5 crore (around $582K) in a pre-seed funding round, with participation from Rukam Capital and V3 Ventures.
The funds will be used to drive the company’s growth as a digital-first beauty brand, focusing on product innovation, expanding market reach, and strengthening distribution channels.
Founded by Aparna Saxena, Antithesis approaches beauty products like tech innovations, evolving continuously based on consumer feedback and emerging trends.
Rukam Capital, known for backing consumer-focused brands, has previously supported companies like Beco, Sleepy Owl, and Yoho.
V3 Ventures, backed by Verlinvest, has invested in startups like Kuku FM, Go Zero, and Deconstruct.
Also Read: GreenFortune Raises $4.5 Million in Pre-Series A Round
This latest funding is expected to accelerate Antithesis’ presence in the competitive personal care market.
