GoOAT, a direct-to-consumer (D2C) nutrition brand, has raised an undisclosed amount in its pre-seed funding round, led by D2C Insider Super Angels.
The round also saw participation from several prominent investors, including Deep Bajaj and Mohit Bajaj (Sirona), Dhruv Kohli (Boba Bhai), Shiv Dhawan (First Coffee), Akash Gupta (Zpyy Electric), Vikram Ahuja (HomeGuru), Gagan Malhotra (Swiggy Dineout), and Sanchit Garg (Amazon).
The fresh capital will be utilized to expand GoOAT’s product range and accelerate research & development, catering to the growing demand for nutritious and convenient meal options in the Indian market.
Founded in 2023 by Yash Kalra, the brand specializes in quick, ready-in-30-second breakfast and snacking solutions for health-conscious consumers.
They have introduced India’s first spoon-free overnight oats, it offers convenient, delicious, and protein-packed drinkable oats—perfect for busy individuals seeking a nutritious start to their day.
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Notably, in October 2023, D2C Insider invested up to ₹1 crore each in three early-stage startups: The Paan Legacy, Hemptyful, and Polr.Care.
