Mohali-based shoe care brand SHOEGR has raised $100,000 in a pre-seed funding round backed by early-stage startup accelerator PedalStart.
The newly secured capital will be utilized to expand its product portfolio, enhance market reach, and boost brand awareness initiatives.
The company also plans to strengthen its direct-to-consumer (D2C) presence by improving its e-commerce experience and forging new retail partnerships to broaden its customer base.
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Founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR offers a diverse range of shoe cleaning, protection, and storage solutions.
While the brand primarily sells through its own website, its products are also available on Amazon, Flipkart, Myntra, and Ajio.
SHOEGR claims to have reached ₹50 lakh in monthly sales as of October last year and aims to surpass ₹1 crore in monthly revenue by FY26.
