Bengaluru-based men’s fashion brand The Bear House made a notable appearance on Shark Tank India Season 4, Episode 49.
Founded by Harsh Somaiya and Tanvi Somaiya, the brand draws inspiration from European fashion, offering premium, stylish, and comfortable apparel tailored for modern men.
Whether it’s a crisp office shirt or a laid-back evening look, the brand effortlessly blends luxury with everyday wear.
During their pitch, the founders sought ₹3 crore for 1% equity, valuing the company at ₹300 crore.
The founders captivated the sharks with their product demonstration, showcasing the brand’s standout feature—420 GSM fabric.
Since its inception in 2017, the company has seen remarkable growth. From generating ₹2 crore in revenue in FY18, it has skyrocketed to ₹96.5 crore by FY24.
A key driver of its success has been its flannel shirts, which have emerged as the brand’s hero product.
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The Bear House has also expanded its reach by being available across multiple e-commerce platforms, making its high-quality clothing accessible to a wider audience.
As the Sharks evaluated the business, discussions centred around the brand’s rapid growth and market positioning.
After intense negotiations, Namita Thapar stepped in, sealing a deal of ₹1 crore for 1% equity, along with ₹2 crore in debt at a 10% interest rate for five years, valuing the company at ₹100 crore.
Harsh said, “We’re thrilled to have partnered with Namita Thapar. Her expertise and guidance will be invaluable in taking The Bear House to the next level.”
“Our experience on Shark Tank India was incredible, and we’re grateful for the opportunity to showcase our brand. We’re proud of our brand’s unique proposition and the quality of our products. The sharks’ feedback was amazing, and we’re excited to work with Namita to expand our reach and grow our business.”
