Global luxury brand Swarovski, renowned for its precision-cut crystals, has expanded its footprint in India with the launch of its second-largest store in the country at Pacific Mall, Tagore Garden, New Delhi.
The announcement was made by Tanveer Kaur, Distribution and Real Estate Manager – South Asia at Swarovski, through a LinkedIn post, where she shared images of the newly opened store.
The New Delhi store is designed in Swarovski’s signature Wonderlux purple theme, featuring distinctive octagonal displays along its perimeter.
Each display elegantly showcases an array of crystal accessories, including earrings, necklaces, and bracelets, reflecting the brand’s commitment to craftsmanship and luxury.
Swarovski’s largest store in India was inaugurated in December 2024 at Ambience Mall, Gurugram.
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The Gurugram store introduced the Wonderlux Yellow Format, offering an immersive and premium retail experience. Both stores signify Swarovski’s strategy to enhance its presence in India’s growing luxury market.
Founded in 1895 in Austria by Daniel Swarovski, the brand has been at the forefront of crystal artistry, jewelry, and luxury accessories.
Today, Swarovski operates in over 150 countries with a network of more than 2,400 boutiques globally, as per its official website. The company entered India in 2000 with a production unit in Pune, further strengthening its supply chain and regional presence.
The brand extends beyond crystal jewelry, incorporating Swarovski Created Diamonds, zirconia, accessories, and home décor, making it a leader in design, craftsmanship, and innovation.
Additionally, its sister companies, Swarovski Optik (optical devices) and Tyrolit (abrasives) contribute to the Swarovski Group’s diverse portfolio.
Swarovski is deeply invested in sustainability, diversity, and self-expression.
The brand incorporates circular innovation into its production and actively supports philanthropic initiatives through the Swarovski Foundation, promoting environmental and social change globally.
