Jaipur-based Eat Better Co, a healthy snacks brand, made a compelling pitch on Shark Tank India Season 4, Episode 38.
Founded in 2020 by Shaurya Kanoriya, Vidushi Kajaria, and Mridula Kanoriya, the company specializes in sugar-free, oil-free snacks that blend traditional food wisdom with modern nutritional needs.
Committed to quality and hygiene, Eat Better Co ensures that only the best ingredients are used in its products.
The founders sought ₹50 lakhs for 0.5% equity, valuing the company at ₹100 crores.
The Sharks were impressed by the brand’s growing consumer base and commitment to clean, healthy snacking.
When asked about the financials, the company showcased remarkable growth, with revenue surging from ₹67 lakhs in FY22 to ₹5.33 crores in FY23.
This upward trajectory continued, reaching ₹14.47 crores in FY24, with a projected turnover of ₹30 crores in FY25.
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Vineeta Singh was the first to make an offer, proposing ₹50 lakhs for 1.5% equity.
However, negotiations took an interesting turn when Kunal Bahl made a bold counteroffer of ₹2.5 crores for 5% equity, effectively reducing the company’s valuation to ₹50 crores while eliminating any royalty component.
Hoping to bring all three Sharks on board, the founders pitched their idea further, but the Sharks declined. Namita Thapar, however, stood firm on her offer, stating it was a fair deal.
Namita maintained the original valuation and proposed ₹50 lakhs for 0.5% equity, with an additional clause of 1% royalty until the investment was recouped.
She explained that equity is permanent, while royalties are temporary, reassuring the founders that, given their rapid growth, the royalty payout would have minimal impact on their business.
The founders ultimately chose Namita’s deal, preferring to retain their original valuation and believing in her strategic guidance.
