In a recent episode of Shark Tank India Season 4, Gurgaon-based fashion brand Dorabi, founded by the Batra family—Vinod, Aashima, and Sonia Batra—secured a ₹1 crore investment for a 4% equity stake.
Dorabi is distinguished as India’s only 100% hand-dyed label, offering affordable, handcrafted apparel through its in-house manufacturing unit.
The brand also introduced ‘Aamili,’ a workwear line featuring solid-colored apparel across various categories.
The founders initially sought ₹75 lakhs for 3% equity, valuing the company at ₹25 crores. They reported impressive financial growth, with revenues increasing from ₹36 lakhs in FY22-23 to ₹3.45 crores in FY23-24, and projected ₹5.5 crores for the upcoming fiscal year.
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Despite a previous ₹70 lakh loss with an earlier label due to inadequate marketing expertise, the Batras leveraged their 24 years of manufacturing experience to rebuild successfully.
During the pitch, Anupam Mittal offered ₹75 lakhs for 5% equity. Aman Gupta matched this offer, while Ritesh Agarwal proposed ₹40 lakhs for 2% equity and ₹35 lakhs in debt at 9% interest over three years.
After negotiations, Anupam Mittal and Aman Gupta jointly agreed to invest ₹1 crore for a 4% equity stake, finalizing the deal.
This partnership is poised to accelerate Dorabi’s mission of blending traditional hand-dyeing techniques with modern fashion sensibilities, expanding their reach in the Indian market.
