Healthy snacks brand Madmix made a notable appearance on Shark Tank India Season 4, Episode 34.
Founded by Gaurav Palrecha, Madmix is committed to promoting a balanced lifestyle with its range of baked, tasty, and low-fat snacks, free from preservatives.
Gaurav entered the tank seeking ₹50 lakh for 1% equity, valuing the company at ₹50 crore.
He emphasized the brand’s dedication to quality and innovation, aiming to provide healthy snacking options without compromising on taste.
With financial projections of ₹5.5 crore for the current year, Madmix demonstrated significant growth potential.
After thorough discussions, Gaurav secured a deal of ₹50 lakh for 5% equity, adjusting the company’s valuation to ₹10 crore. The investment was made by Shark Ritesh Agarwal, who also offered mentorship to help scale the business.
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Established in 2023 and headquartered in Mumbai, Maharashtra, Madmix operates within the Food and Beverage Services industry.
The brand is rapidly gaining popularity for its preservative-free, health-conscious snacks, catering to consumers seeking guilt-free indulgence.
Specializing in snacks made from ingredients like jowar and quinoa, Madmix ensures nutritious yet delicious alternatives for health-conscious individuals.
