Gaming commerce startup PlaySuper has secured $500K in a seed funding round led by IAN Angel Fund and 100X.VC, with participation from prominent angel investors Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das.
The fresh capital will fuel product development, market expansion, and team growth.
The startup is gearing up to launch its next-gen, hyper-personalized in-game store, allowing seamless shopping within mobile games without requiring updates.
Over the next six months, the Gurugram-based startup plans to expand into Southeast Asia, followed by MENA and LATAM.
To support this growth, it aims to onboard a Product Head and strengthen its B2B partnerships team to collaborate with more gaming studios.
Founded in April 2024 by Shouradeep Chakraborty, PlaySuper integrates real-world shopping with mobile gaming, offering a frictionless, in-game shopping experience.
Shouradeep, along with co-founder Upamanyu, previously founded LectureNotes, an edtech platform that raised $2.5 million in 2022. Their expertise spans gaming, Web3, and edtech, positioning them at the forefront of interactive gaming commerce.
Shouradeep Chakraborty, Co-founder & COO of PlaySuper, shared:
“Gaming is the largest form of entertainment today, yet mobile game retention remains a challenge. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.”
In the coming year, PlaySuper will focus on scaling its in-game store, expanding into new markets, and strengthening partnerships with game developers, shaping the future of gaming commerce innovation.
