Chandigarh-based The Naturik Co, a brand dedicated to offering healthy and convenient Indian breakfast options, made a strong impression on Shark Tank India Season 4, Episode 18.
Founded by Sahil Vohra and Isha Chadha, the startup captivated investors with its range of traditional yet nutritious offerings, including cheela, masala khichdi, and sprouts, made from lentils, whole grains, and millet.
Their pitch emphasized a commitment to quick, tasty, and wholesome meals that can be prepared in just three minutes.
Seeking ₹50 lakh for 2% equity at a ₹25 crore valuation, Sahil and Isha made their pitch engaging by inviting Aman Gupta to prepare a cheela, demonstrating its ease of preparation.
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Their product immediately drew reactions from the sharks. Anupam Mittal, a fitness enthusiast, focused on the protein content, while Kunal Bahl raised concerns about sodium levels. Vineeta Singh critiqued the packaging and design, pointing out room for improvement.
The founders showcased impressive financials, revealing a revenue of ₹87 lakh in the last financial year. In the current year, they recorded ₹92 lakh in Q1, ₹1.26 crore in Q2, ₹49.4 lakh in October 2024 alone.
With a projected annual operating revenue of ₹5.82 crore, their ability to scale and their innovative approach to bringing traditional, nutritious meals to modern consumers made them an attractive investment opportunity.
The funding round saw intense negotiations as multiple sharks showed interest. The founders initially proposed raising 4 crore, which led to several offers.
Aman Gupta offered ₹1 crore for 5% equity, a deal that Vineeta Singh and Anupam Mittal matched. Kunal Bahl, impressed with the brand’s vision, proposed ₹4 crore for 20% equity and ₹2 crore for 10% equity, which Anupam Mittal also matched. Peyush Bansal joined in with an offer of ₹50 lakh for 2% equity.
Sahil countered by asking all sharks to come on board, leading to a final deal of ₹4 crore for 22.22% equity, at a revised valuation of ₹18 crore.
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Beyond securing funding, the founders also gained valuable mentorship, positioning them for significant growth in the food and beverage industry.
Founded in 2022, The Naturik Co has steadily expanded, offering a healthier alternative to processed breakfast options. Their food premixes are free from sugar, refined flour (maida), chemicals, and preservatives.
By leveraging dehydration technology, they naturally extend shelf life without compromising taste or nutrition.
Sahil’s experience at ITC and Walmart gave him deep industry insights, helping shape the brand’s strategic direction, while Isha leads the product innovation, ensuring the recipes remain true to authentic flavors.
With this investment, The Naturik Co is set to scale operations, expand distribution, and strengthen its market presence.
The brand aims to make nutritious, quick, and delicious Indian breakfast options more accessible, catering to modern consumers looking for healthier alternatives without compromising on taste and convenience.
