Krvvy, a direct-to-consumer (D2C) brand specializing in functional innerwear and shapewear for women, has secured ₹6.1 crore (approximately $705,000) in a pre-seed funding round co-led by Titan Capital and All In Capital.
The round also included investments from notable angel investors such as Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Jain (Head of Credit at Metalbook).
The funds will be used to expand Krvvy’s online and offline presence across India, catering to the diverse needs of Indian women.
Currently, the brand’s products are available through its website and leading marketplaces like Amazon and Myntra.
Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy focuses on providing high-quality, innovative products specifically designed for Indian body types.
The brand emphasizes comfort, inclusivity, and functionality, targeting the growing demand for shapewear among Indian women—a segment that has already seen significant growth in Western markets.
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Krvvy offers a range of products, including bras, underwear, and shapewear, with a solution-oriented approach prioritizing comfort, style, and functionality.
Despite strong competition from established brands like Zivame, Clovia, and Bumm, Krvvy aims to carve a niche with its focus on innovation and inclusivity, positioning itself as a brand that understands the unique requirements of Indian women.
