ShopDeck, a D2C-focused SaaS startup, has raised $8 million (around INR 67 crore) in its Series B funding round led by Bessemer Venture Partners. Elevation Capital, Venture Highway (now part of General Catalyst), and Chiratae Ventures also participated in the round.
The funds will be utilized to enhance the startup’s AI-powered technology, expand operations to support merchants in tier-2 and tier-3 cities, and increase hiring.
Co-founder Rishabh Verma said, “We will invest heavily in software, leverage our team and growth consultants, and build software that can help merchants optimize their storefront automatically. Our second goal is to expand the top of the funnel and onboard more D2C brands as our software has reached a steady state.”
Founded in 2022 by Rishabh Verma and Harmin Shah after pivoting from their previous venture WMall, ShopDeck assists merchants in setting up and scaling their online storefronts.
Verma explained, “We help merchants not only set up their storefronts but also optimize them and sell D2C profitably.”
The company has worked with 500 brands across categories like fashion, jewelry, home, and kitchen, including brands like JerseyKart, Rizik, ichaa, AS Platinum, and Fargo.
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Highlighting the untapped potential, Verma added, “90% of the merchants we work with are selling their products for the first time.”
ShopDeck plans to venture into high-potential sectors such as beauty and food. “We’ll expand into beauty, which is a big segment for D2C, and maybe even foods,” Verma said.
On the financial side, ShopDeck’s parent company, Blitzscale Technologies, reported revenue of INR 19.5 crore in FY23, reflecting a 41.32% year-on-year increase. However, it also posted a net loss of INR 9.2 crore and a negative EBITDA of INR 11.8 crore for the same period.
The startup operates in a competitive space, with competitors such as Shiprocket, Shipway, Shopify, Magento, and WooCommerce.
