True Diamond, a Mumbai-based lab-grown diamond jewellery brand, has raised $1 million in seed funding.
The funding round was led by Titan Capital, with additional participation from Huddle Ventures, Zeropearl Ventures, and several personal investors, including notable figures like Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Ghazal Alagh (founder of Mamaearth), Abhishek Goyal, and Anmol Jain.
The fresh capital will be used to enhance the company’s operations, including expanding its team, boosting brand visibility, and recruiting jewellery experts and consultants.
The startup also plans to open exclusive boutique outlets in Mumbai and Delhi NCR and increase its investments in marketing and branding efforts to reach a wider audience.
About True Diamond:
Founded in January 2024 by Parin Shah and Darayus Mehta, True Diamond is dedicated to providing sustainable, lab-grown diamonds that offer an eco-friendly alternative to mined diamonds.
The brand specializes in luxury jewellery products, including rings, earrings, necklaces, mangalsutras, bracelets, and tennis bracelets, with a focus on customized jewellery and men’s collections.
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They use advanced technology to create lab-grown diamonds that are chemically, physically, and optically identical to natural diamonds, making them an ethical and sustainable option for consumers.
These diamonds are produced in a controlled lab environment, ensuring minimal environmental impact.
With over 5,000 customizable designs in its portfolio, True Diamond has gained a strong customer base and reports a repeat purchase rate of 1.7 times.
The brand is currently available across India and aims to expand its reach further with the opening of new stores and a growing online presence.
