Prasar Bharati has launched WAVES, an OTT platform, marking its entry into the competitive streaming market.
WAVES aims to cater to the growing demand for regional and diverse content in India by offering a range of services including video-on-demand, gaming, radio streaming, and 65 live channels in over 12 languages.
WAVES stands out from other streaming platforms with its broad content offerings and innovative features. The platform not only offers traditional video and audio content but has also incorporated e-commerce through ONDC and opened its doors to content creators and film schools.
To further enhance its content library, WAVES has partnered with Lionsgate for video content, and Mud Games and Tag Labs for gaming, expanding its reach across various genres.
The platform offers a wide variety of content, including popular animations like Chota Bheem, Tenaliram, and Akbar Birbal, along with games like Krishna Jump and Fruit Chef. It also features shows co-created with government ministries and plans to run cybersecurity awareness campaigns in partnership with CDAC and MeitY, with programs such as Cyber Crime ki Duniya and Cyber Alert.
Also Read: Fintech Startup CredFlow Secures $3.7 Million Funding
As part of its strategy to stand out in the competitive OTT market, WAVES has focused on regional content. India has seen a rise in demand for content in local languages, and WAVES plans to cater to this growing need. The platform offers content in languages such as Tamil, Telugu, Marathi, Bengali, and others, reflecting the demand for OTT content in regional languages.
WAVES enters an already competitive OTT market where different platforms have established a strong regional content presence. However, with the backing of Prasar Bharati, WAVES has the potential to leverage its public sector credentials and large-scale content production capabilities to capture a significant share of the market.
