Trisu, India’s leading gold vermeil jewelry brand, has successfully closed its first pre-seed funding round with contributions from All In Capital, JK Tyres, Amaanta Group, and angel investors Himanshu Aggarwal and Sumer Sethi.
The fresh funds will be used to enhance customer acquisition, drive product innovation, and support market expansion.
Company Background
Founded in 2023 by Saloni Chopra, Trisu specializes in gold vermeil jewelry featuring 18-karat gold plating, which is five times thicker than standard gold plating. The base metal used is silver, ensuring durability and a high-end finish.
The brand is a tribute to Saloni’s parents, Trilok and Sushma, with Sushma Chopra playing a significant role in the brand’s inception until her passing in August 2023.
Trisu’s leadership team also includes Shrey Bansiwal, an experienced professional with stints at Oyo, Urban Company, and Blissclub, and Mahak Chopra, who brings over a decade of brand-building experience from Singapore.
In just 8 months, Trisu has experienced a remarkable 24x growth, amassing more than 5,000 active customers who appreciate its products for their close resemblance to solid gold.
Trisu’s Unique Selling Point
Trisu differentiates itself from competitors by offering gold vermeil jewelry with superior plating. Unlike standard jewelry, which may fade quickly or use steel as a base, Trisu’s thicker gold plating on silver ensures a long-lasting finish, often comparable to solid gold. The chains segment leads as the brand’s top revenue generator, followed by necklaces and bracelets.
Zivy, an AI-powered tool designed to streamline workplace communication and task management, has raised $1.2 million in a pre-seed funding round.
Future Plans
Looking ahead, Trisu aims to strengthen its presence across various marketplaces and quick commerce platforms by the end of 2024. The company has set an ambitious target of reaching $1 million (Rs 8 crore) in monthly recurring revenue by 2025. Additionally, Trisu plans to open 10 retail stores and five exclusive outlets by December 2026 to enhance its customer reach and retail presence.
As the brand continues to grow, Trisu’s commitment to offering high-quality, durable, and stylish jewelry remains central to its mission of redefining the Indian jewelry market.
