Virat Kohli’s legacy extends far beyond cricket stadiums. While the former Indian captain is celebrated for rewriting records with the bat, he’s also building a formidable innings off the pitch, as a sharp startup investor and entrepreneur.
With a net worth exceeding ₹1,050 crore and a personal brand once estimated at $184 million, Kohli is fast becoming a case study in how sports icons are shaping India’s startup economy.
In an era where cricketers are evolving from brand endorsers to active stakeholders in innovation, Kohli’s investments has curated a diverse portfolio spanning consumer tech, wellness, hospitality, and financial services.
Virat Kohli’s investment strategy is far from haphazard—it’s strategic, sector-aware, and deeply aligned with personal values like fitness, sustainability, and fan engagement.
Virat Kohli Investments in Startups
| Startup Name | Year of Investment | Industry | Estimated Investment Amount | Notes |
| Blue Tribe | 2021 | Alt-Meat / Sustainability | Undisclosed | Co-invested with Anushka Sharma |
| Sport Convo | 2014 | Social Media / FanTech | Undisclosed | UK-based; fan-athlete engagement platform |
| Universal Sportsbiz | 2015 | Fashion / Apparel | ₹19.3 crore | Strategic partnership with Cornerstone Sports |
| Digit Insurance | 2020 | Insurtech / Fintech | ~$340,000 | Now a $3.5B company backed by Prem Watsa’s Fairfax |
| Chisel Fitness | 2016 | Health / Fitness | Undisclosed | Kohli owns 30% of the chain |
| Hyperice | 2021 | Wellness / Sports Recovery | Undisclosed | US-based; Kohli facilitated its India entry |
Startups Owned Virat Kohli
Kohli doesn’t just invest, he builds. His own brand ventures span hospitality, fashion, and sports, often aligning with his personal ethos of performance and premium quality.
| Brand Name | Founded / Launched | Sector | Role | Highlights |
| One8 Commune | 2019 | Hospitality | Founder, Brand Owner | 10+ outlets, ₹185 crore projected revenue (FY20) |
| Nueva | 2018 | Fine Dining | Co-owner | South American cuisine, based in Delhi |
| Puma One8 | 2017 | Athleisure / Sports | Co-created with Puma | Accounts for 10% of Puma India’s sales |
| Wrogn | 2014 | Fashion / Lifestyle | Co-founder | ABFRL acquired 32.84% stake in 2024 |
| FC Goa | 2014 | Football Club | Co-owner | ISL team, promoting football’s grassroots growth |
| UAE Royals | 2015 | Tennis Team | Co-owner | IPTL franchise featuring Roger Federer |
| Bengaluru Yodhas | 2015 | Pro Wrestling | Co-owner (with JSW) | Part of inaugural Pro Wrestling League |
| Stepathlon Kids | 2020 | EdTech / Wellness | Partner | Lifestyle brand for kids; fitness-focused |
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List of Companies Owned & Funded by Virat Kohli
Here’s a look at Virat Kohli investments, ventures and the evolving empire he’s creating beyond cricket.
WROGN
Launched in 2014 and backed by Virat Kohli in 2020 with an investment of ₹19.3 crore, WROGN targets youth-fashion with a streetwear edge. In 2024, Aditya Birla’s TMRW invested ₹125 crore for a 16% stake in its parent company USPL, accelerating WROGN’s omni-channel expansion.
Chisel Fitness
Kohli co-founded this premium gym chain in 2015, committing nearly ₹90 crore. Positioned as luxury fitness centers, Chisel has expanded rapidly across India and reflects his passion for disciplined living.
One8 Commune & Restauranteurs
As part of his One8 lifestyle brand (launched in 2016 with Puma), Kohli built a restaurant chain with outlets in six major Indian cities. Dining meets community in these curated spaces of food and vibe. Plans are underway to expand further.
Agilitas Sports (2025)
Kohli made headlines in June 2025 with a ₹40 crore investment (~1.94% stake) in Agilitas—a sportswear and retail ecosystem founded by ex-Puma MD Abhishek Ganguly. Rather than renewing a ₹300 crore Puma deal, Kohli moved into deeper ownership and strategic involvement. The firm has raised over ₹600 crore, acquired Mochiko Shoes, and holds licensing rights for Lotto—and One8 is now part of this vertically integrated venture.
Go Digit Insurance
Together with Anushka Sharma, Kohli invested ₹2–2.5 crore in Digit Insurance in 2020. The company IPO’d in 2024 and achieved a ₹31,000 crore market cap—significantly boosting the value of their stake.
MPL
Kohli backed MPL via ₹33 lakh in convertible debentures. The platform, which now boasts over 90 million users, raised a Series D at a $945 million valuation in 2022—bringing Kohli along on what’s now a near-unicorn trajectory. He also serves as India team kit sponsor.
Rage Coffee
A D2C brand specializing in specialty coffee, Rage Coffee benefited from Kohli’s strategic investment and ambassador role. As of 2024, it has over 2,500 offline retail touchpoints and secured investments from GRM Overseas (~44% stake).
Blue Tribe Foods
Together with Anushka Sharma, Kohli backed Blue Tribe, a plant-based protein startup developing meat alternatives like patties and kebabs. This aligns with his interests in health, sustainability, and conscious consumption.
Hyperice
As global wellness tools gained traction, Kohli became an athlete-investor and ambassador to Hyperice—known for recovery products like vibrating massagers and wearable compression tech.
FC Goa
Kohli holds approximately a 12% stake in Indian Super League football club FC Goa, supporting Indian sports beyond cricket and facilitating regional sports development.
World Bowling League
In May 2025, Kohli was announced as a strategic investor in the proposed World Bowling League, aimed at popularizing bowling globally. The venture marks his entry into new sports-frontier investments.
Stepathlon & Nazara
He invested ₹10 crore in fitness tech startup Stepathlon, and holds a stake (~₹50 crore) in mobile-gaming firm Nazara Technologies—valued over ₹7,500 crore.
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Final Thoughts
Virat Kohli’s investment portfolio is anything but broad—it’s strategic. Every venture ties back to his personal passions: fitness, fashion, sustainability, and Indian sports culture. He isn’t just a celebrity investor—he’s building “Kohli Inc.” with purpose, consistency, and the same hunger that defined his cricketing legacy.
FAQs
What startups has Virat Kohli invested in?
From MPL to Digit Insurance and Rage Coffee, Kohli’s portfolio spans fintech, esports, wellness, and food.
Did Kohli reject any big endorsement deals recently?
Yes—he declined a ₹300 Cr renewal offer from Puma to join Agilitas as an owner-creator.
Does Kohli co-own any sports teams?
Yes, he holds ~12% stake in ISL club FC Goa.
What was his first startup investment?
One of the earliest investments was MPL in 2019, followed closely by Go Digit in 2020.
How many startups has Virat Kohli invested in?
At least 10-12 startups across sectors like fintech, gaming, fashion, fitness, and plant-based food. As of 2025, he adds new ventures like Agilitas and the World Bowling League.
