Floreal, a lifestyle brand specializing in handmade floral products, recently featured on Shark Tank India, where founder Vanshika Mittal pitched her vision of scaling a socially-conscious business that blends traditional craftsmanship with modern commerce.
During the pitch, the founder showcased a diverse product line featuring bouquets, pots, and keychains, all meticulously handmade by a team of over 300+ artisan women. Operating from a dedicated warehouse with a team of 25. Vanshika highlighted the brand’s impressive digital footprint, boasting a community of over 57.8k Instagram followers and a customer base of over 1 lakh lifetime customers since starting sales in 2024.
Entering the Tank, Vanshika initially sought ₹1 crore for 3% equity, valuing the company at ₹33.33 crores.
The brand, currently operating as a sole proprietorship, has seen explosive growth through a mix of its own website and quick commerce channels. After launching on quick commerce platforms in August 2025, the channel split currently sits at 80% from their own website and 20% from quick commerce. In December 2025, the brand recorded sales of ₹45 lakhs with an Average Order Value (AOV) of ₹800.
Floreal’s expansion onto Blinkit in January 2026, where it maintains a pan-India presence, has further boosted its reach. The brand reported a strong Return on Ad Spend (ROAS) of 4x, though this dipped slightly to <1x during the high-volume month of December 2025. With products ranging from ₹300 to ₹3,000, the company shows healthy unit economics: 75% gross margin, 20% EBITDA, and a projected 20% net margin for the 25-26 financial year.
Financially, the startup’s journey is remarkable, considering it began with an initial investment of just ₹1,000. It has since scaled to ₹1.28 crores in sales for FY 24-25 and has already hit ₹4 crores Year-To-Date (YTD). The founder is projecting a massive ₹6 crore finish for FY 25-26, with January 2026 sales projected at ₹80 lakhs and February 2026 projected at ₹1 crore.
Despite the high initial valuation, the brand’s rapid growth and strong margins attracted the Sharks. Investors Pratham Mittal and Mohit Yadav ultimately closed the deal, investing ₹1 crore for 8% equity, valuing Floreal at ₹12.5 crores.
