Bengaluru based preventive pain care startup Betterhood has raised ₹5 crore in seed funding in a round led by Kairon Capital.
The round saw backing from Yogesh Kabra (Founder, XYXX), Rishubh Satiya (Founder, Plix), Rohit Chawla and Sifat Khurana of Innovist, along with renowned sports scientist and performance coach Shayamal Vallabhjee.
The newly raised capital will be used for new product development, team expansion across product and content functions, and scaling distribution across online and offline channels.
The startup also plans to deepen its presence through partnerships with physiotherapy clinics, running communities, and wellness retail networks as it expands its footprint in preventive pain care.
Founded in October 2024 by Vikram Kadam and Neha Zade, Betterhood aims to build India’s first comprehensive preventive pain care ecosystem focused on musculoskeletal (MSK) health. The company offers products across posture supports, orthotic supports, and pain relief and recovery, while also investing heavily in education, awareness, and expert-led interventions.
“Most consumers in India still respond to pain only after it becomes persistent enough to affect everyday life,” said Vikram Kadam. “We believe the real opportunity lies in shifting behaviour toward prevention, posture correction, recovery, and long-term musculoskeletal care.”
Since its launch, betterhood claims to have served over 60,000 customers and created more than 1,000 educational content pieces on posture, movement, recovery, and pain prevention across digital platforms. The startup positions itself as more than a traditional D2C pain relief brand by combining products, education, and expert-backed self-care tools.
As part of its digital initiatives, the company recently launched Slouch Catcher, a posture analysis tool that allows users to upload a posture snapshot, receive a personalized score, and discover an animal-inspired posture persona to make posture awareness more engaging.
The startup is also launching The Physio Edge, a certification programme for early-career physiotherapists led by Shayamal Vallabhjee, aimed at bridging the gap between academic training and real-world clinical practice.
