The eco-friendly home care startup Awenest recently featured on Shark Tank India, where founders Kinshuk Mishra, Atul Gupta, and Jahangir Mondal pitched their range of sustainable cleaning solutions designed to eliminate harmful chemicals from Indian households.
During the pitch, the founders emphasized their commitment to safety, maintaining an exclusion list of 15 harmful ingredients such as EDTA and Triclosan. Their products are backed by NABL certified labs and focus on high-performance cleaning, such as their hero products, “Bye Bye Food Stain” and “Bye Bye Doodle” which boast a stain removal time of just 20 minutes.
The brand operates with a multi-channel distribution strategy, moving from Amazon and Quick Commerce (Blinkit, Swiggy Instamart, Zepto) into General Trade, with a physical presence already established in 5 stores in Bengaluru.
Entering the Tank, the founders sought ₹70 lakhs for 2% equity, valuing the company at ₹35 crores.
Awenest has shown consistent growth, with Net Sales rising from ₹1.6 crores in FY 23-24 to ₹3.52 crores in FY 24-25. As of October 2025, the company reached a Monthly Run Rate (MRR) of ₹70 lakhs, up significantly from ₹25 lakhs in April 2025. While the company reported an EBITDA of -49% for FY 24-25, they have rapidly improved margins, bringing EBITDA down to -7% for the Sep-Oct ’25 period.
Their “Hero Products” maintain high profitability, with Gross Margins between 72% and 78%, contributing to a positive Contribution Margin 2 (CM2) and an estimated 6-month repeat customer rate of 30%.
The startup has previously raised ₹4.9 crores and maintains an equal equity split among the three founders. Currently, their sales are split between Amazon (40%), Blinkit (20%), their own website (2%), and other channels (38%).
After discussions regarding their marketing spend, which dropped from 50% in FY 24-25 to 30% YTD and their path to profitability, Viraj Bahl closed the deal by investing ₹70 lakhs for 5% equity, valuing Awenest at ₹14 crores.
The founders shared that the capital will be used to scale their distribution and reach their Projected Net Sales of ₹10 crores for FY 25-26.
