Finanjo, a Jaipur-based personal finance startup, has raised ₹1.5 crore in a pre-seed funding round led entirely by early-stage venture fund AJVC, headed by Aviral Bhatnagar.
The fresh capital will be deployed towards product development, strengthening Finanjo’s AI assistant Jo, enhancing decision intelligence, and expanding goal-based planning and credit optimisation features.
The startup will also invest in Account Aggregator (AA) infrastructure, team hiring across product and engineering, user acquisition through partnerships, and regulatory readiness for future financial product integrations.
Founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan in 2025, Finanjo is a behaviour-first personal finance platform focused on young Indian users. The founders are also known for co-founding the YouTube channel Backstage with Millionaires, which covers Indian startups and entrepreneurship.
Finanjo leverages India’s Account Aggregator framework and artificial intelligence to give users a consolidated, real-time view of their savings, spending, investments, and liabilities, along with data-backed financial guidance.
Within a few weeks of launching its beta version, Finanjo crossed 5,000 user sign-ups and now sees close to 500 users active daily. The platform has connected savings worth over ₹25 crore and has begun generating income through fixed deposit and mutual fund referral commissions.
