Wooden learning toys and activity products brand Gappu featured on Shark Tank India, where founders Anirban Bhattacharya and Pallab Ghosh presented their vision of building easy-to-learn, design-led wooden products aimed at improving learning outcomes for children and professionals alike.
During the pitch, the founders shared that Gappu operates in the educational and creative learning space, with a strong focus on hands-on, tactile products made entirely from wood. The brand’s core offerings include Jam Box, Cajon, Bongos, and Taal-based learning kits, all designed in-house with simplicity and usability at the center.
Gappu highlighted that product design is fully done internally, while wood remains the primary raw material across its portfolio. Among its offerings, the Jam Box has emerged as the hero product, contributing nearly 45% of overall sales. The brand caters to both mass-market users through Jam Box and professionals through its Cajon range.
Entering the Tank, Gappu sought Rs 30 lakh for 1% equity, valuing the company at Rs 30 crore.
On the financial front, the company reported revenues of Rs 31 lakh in FY22–23, Rs 39 lakh in FY23–24, and Rs 52 lakh in FY24–25. Monthly sales stood at Rs 27 lakh in October 2025 and Rs 30 lakh in November 2025. The founders projected revenue of Rs 3 crore for FY25–26, with year-to-date sales at Rs 1.4 crore.
The company shared key operational metrics, including an average order value (AOV) ranging between Rs 2,200 and Rs 2,500. Customer acquisition cost stands at approximately Rs 900, while company-level gross margins are around 55%. Gappu operates across multiple channels, with sales split at 45% via its own website, 35% through distributors, 15% from offline stores, and 5% from other channels.
After negotiations, Amit Jain closed the deal by investing Rs 10 lakh for 3% equity along with Rs 20 lakh as debt at 12% interest for three years, revising the company’s valuation to Rs 3.33 crore.
The founders shared that the capital raised will be used to strengthen inventory, expand marketing efforts, and build the team, as Gappu looks to scale its presence in India’s growing learning and education-focused consumer products market.
