Gaming-focused peripherals brand Kreo featured on Shark Tank India, where founder Ishan Sukul and Himanshu Gupta shared the brand’s vision of building an Indian-first gaming ecosystem catering to the fast-growing community of gamers, creators, designers, and coders.
During the pitch, Ritesh explained that Kreo is positioned as a value-driven alternative to expensive international gaming brands. The company focuses on delivering high-performance gaming peripherals at accessible price points, targeting young Indian consumers who seek quality without premium pricing. Kreo’s entry product was keyboards, which continue to be its strongest category, supported by mice, monitors, webcams, and gaming chairs.
Kreo entered the Tank seeking ₹2 crore for 1% equity, valuing the company at ₹200 crore. The founder highlighted that the brand has already achieved lifetime sales of ₹70 crore, with operations scaling rapidly since sales officially began in November 2022.
The company currently manages 64 SKUs, with a category mix led by keyboards and mice, followed by chairs, monitors, and webcams. Its core audience includes gamers, content creators, designers, and coders, and marketing is driven largely through Discord communities, campus ambassador programmes, and in-game chat seeding.
Financially, Kreo has shown strong topline growth despite being in an investment phase. In FY22–23, the company reported ₹33 lakh in revenue. This grew to ₹8 crore in FY23–24, and further scaled to ₹25.5 crore year-to-date, with projected annual sales of ₹55 crore and an EBITDA break-even outlook. The brand has raised capital across multiple rounds between 2022 and 2024 and currently maintains ₹2.8 crore in the bank, alongside managed debt used to fuel growth.
After negotiations, Ritesh Agarwal closed the deal by investing ₹1 crore for 1% equity, along with an additional ₹1 crore as debt at 9% interest for three years, bringing the final valuation to ₹100 crore.
