Martech company Fibr AI has raised $5.7 million in a seed funding round led by Accel, with additional participation from WillowTree Ventures and MVP Ventures. The round also included angel investments from several Fortune 100 executives.
Fibr AI said the newly secured capital will be deployed to advance its core technology, expand product functionality, and scale enterprise adoption across global markets.
The startup has now raised a total of $7.5 million, factoring in its $1.8 million pre-seed round in 2024, which was also backed by Accel.
Co-founded by Ankur Goyal and Pritam Roy in 2022, the company is developing an AI-driven web experience platform designed to make websites adaptive and responsive to real-time visitor behaviour. Instead of running manual experiments or sequential A/B tests, Fibr AI’s system places autonomous agents at individual web pages, allowing continuous optimisation based on contextual signals such as user intent, channel source, and audience profile.
According to the startup, its platform helps enterprises improve engagement and conversion outcomes while lowering customer acquisition costs. Fibr AI currently serves large organisations in sectors including BFSI, telecom, and healthcare, and competes with traditional website optimisation and experimentation tools.
The company operates under FibrAI India Private Limited, is headquartered in San Francisco, and maintains its engineering operations in Bengaluru, focusing on building AI-native infrastructure for modern enterprise websites.
