Cattle-tech innovator Sparsh Brush made a strong debut on Shark Tank India Season 5, where founders Manish Prajapati and Sunil Prajapati pitched their vision to modernise India’s vast dairy ecosystem through automated grooming technology. Aimed at the country’s 30 crore-plus bovine population, the startup seeks to bridge the gap between traditional animal husbandry and modern agritech efficiency.
The startup specialises in sensor-activated grooming brushes designed specifically for cows and buffaloes. During the pitch, the founders demonstrated how the machines use non-touch sensors and anti-lock motors to deliver a gentle, “feather-like” massage. According to the founders, the process helps improve blood circulation and metabolism, which can lead to higher milk yields and longer animal lifespans, while also reducing medical expenses for farmers.
Sparsh Brush has already built a notable market presence, having served over 1,500 customers across India. Its customer base is primarily split between large cow shelters (gaushalas) and private dairy farmers, with each unit priced at approximately ₹42,000. This Bharat-first innovation has translated into lifetime sales of ₹6.17 crore.
On the financial front, the company showcased steady growth. Sparsh Brush closed FY 2024–25 with ₹1.98 crore in revenue and a 9% EBITDA margin. For FY 2025–26, the founders are projecting ₹8 crore in gross sales, supported by year-to-date revenue that has already crossed ₹2.8 crore.
The negotiations in the Tank were intense. The founders initially sought ₹20 lakh for 1% equity, valuing the company at ₹20 crore. After considering offers from multiple Sharks, they closed a deal with Anupam Mittal and Namita Thapar. The final agreement involved an investment of ₹20 lakh for 1% equity, along with a 2% royalty on sales until ₹1 crore is recovered.
With the fresh capital and strategic guidance from the Sharks, Sparsh Brush plans to scale up its manufacturing capacity and further strengthen its distribution network across India.
