Better-for-you bakery brand Awsum made a buzzy appearance on Shark Tank India, where founders Pranav Sharma and Kritik Thakur pitched their vision of reimagining indulgent treats without the guilt.
The founders entered the tank seeking ₹1 crore for 1% equity, valuing the company at ₹100 crore.
Founded in 2021, Awsum is built around its “Better Bakes” philosophy, offering products with no maida, no refined sugar, no palm oil, and no eggs. Instead, the brand uses wheat flour, jaggery, honey, real fruits, and functional Ayurvedic ingredients such as Brahmi, Ginseng, Ashwagandha, and Wellmune, targeting benefits like immunity, focus, stress relief, and gut health.
Awsum’s product range includes tea cakes, muffins, brownies, cream rolls, zero-sugar chocolates, and functional chocolate bars like Goodbye Stress, Restful Sleep, and Daily Energy. Popular flavours include Lemon Blueberry, Orange Pistachio, Carrot Walnut, and Banana Walnut, with the Walnut Brownie and Banana Walnut Cake emerging as top sellers.
Operationally, the brand runs a 6,000 sq. ft. in-house manufacturing facility in Noida, capable of producing up to 12,000 cakes per day. Awsum follows a just-in-time production model, manufacturing only against purchase orders to ensure freshness across its three-month shelf life.
On the financial front, the founders shared that Awsum closed FY24–25 with ₹4.9 crore in revenue, posting a PAT of ₹3 lakh. In FY25–26, the company has already recorded ₹8.5 crore in year-to-date revenue and is targeting ₹16–17 crore for the full year. Marketing spends account for around 30% of total sales, while the company currently holds ₹35 lakh in cash and ₹2.1 crore in receivables.
During negotiations, Anupam Mittal initially offered ₹2 crore for 5% equity, later revising it to ₹2 crore for 4%. He then teamed up with Aman Gupta to make a joint offer of ₹4 crore for 8% equity, valuing the company at ₹50 crore. Namita Thapar and Ritesh Agarwal countered with ₹1 crore for 2.5% equity, which eventually evolved into the winning deal.
After intense discussions, the founders closed the deal with Namita Thapar and Ritesh Agarwal for ₹1 crore in exchange for 1.33% equity, bringing Awsum’s final valuation to ₹75 crore.
Prior to appearing on Shark Tank India, Awsum had raised ₹3.26 crore from external investors. Post-show, the brand reportedly raised additional seed funding in October 2025. As of early 2026, Awsum remains operational and slightly profitable, with products available on Zepto, Blinkit, BigBasket, and its own D2C platform.
