AI fashion-tech startup Twin made a memorable appearance on Shark Tank India Season 5, standing out for both its advanced virtual try-on technology and a sharp exchange between Sharks Aman Gupta and Anupam Mittal that quickly went viral.
Founded by Aseem Khanduja, an IIT Delhi (Chemical Engineering) graduate with over eight years of experience in artificial intelligence, Twin aims to solve one of online fashion’s biggest pain points, helping consumers understand how clothes will actually look on them before making a purchase.
Twin is a Generative AI-powered virtual try-on platform that allows users to create a digital “AI Twin” of themselves. Using product images or links, users can virtually try outfits from fashion brands or even style clothes from their existing wardrobe.
The startup operates under Unstudio, a company founded by Aseem in 2023. In June 2025, the company pivoted to Twin, shifting its full focus to AI-led fashion personalisation and virtual try-on technology.
Despite being at an early stage, Twin has shown initial traction. At the time of the pitch, the app had over 5,100 users, with more than 100,000 designs catalogued in India and another 100,000 in the US. The company has also signed 25 B2B contracts with Indian fashion brands.
Twin had previously raised ₹5.3 crore in 2023, with a total equity dilution of 16%. The app is currently live on the Apple App Store, with an Android version expected soon.
During the pitch, Aseem asked for ₹60 lakh for 1% equity, valuing the company at ₹60 crore. While the Sharks acknowledged the strength of the technology, concerns around monetisation, scalability, and user growth led to intense negotiations.
The pitch drew widespread attention after a pointed exchange between Aman Gupta and Anupam Mittal, when Anupam suggested leveraging his Shaadi.com user base to accelerate growth. Aman responded with the now-viral remark, “Shaadi ka database thodi chahiye, lehenga thodi bikega uss par.”
After multiple counteroffers, Aman Gupta proposed ₹60 lakh for 3% equity, while Anupam Mittal countered with ₹68 lakh for 2% equity, a deal later matched by Kanika Tekriwal. Anupam eventually raised his offer to ₹80 lakh for 2% equity.
In the end, Aseem accepted Aman Gupta’s offer, closing the deal at an implied valuation of approximately ₹20 crore.
With fresh capital and Shark backing, Twin plans a phased product roadmap. Version 2 will focus on wardrobe digitisation and personalised Outfit of the Day (OOTD) recommendations, while Version 3 aims to build a full-scale personalised AI styling engine.
The startup is targeting 1 million users within six months and 5 million users within 12 months, while continuing to improve fit accuracy across body types and build scalable monetisation through brand partnerships.
