Bihar-based digital façade startup RCX Light appeared on Shark Tank India with a distinctive pitch, transforming large buildings into dynamic digital advertising surfaces using LED technology.
Founded by Ravi Chand Sharma, Prince Kumar, and Ravi Kumar, the startup operates out of Chapra, Bihar, and specialises in large-scale digital façade installations for branding and outdoor advertising.
RCX Light’s system uses individual LEDs controlled through a centralised controller, enabling buildings to function as high-impact, programmable display surfaces. A key strength of the model is its reusable LED inventory, which can be deployed up to 30 times, helping the company manage costs and maintain healthier margins.
RCX Light follows an area-based pricing model, charging ₹20 per sq ft for the first day and ₹10 per sq ft per day from the second day onwards. The cost of equipment ranges between ₹80 and ₹90 per sq ft, allowing the company to recover investments through multiple redeployments of the same inventory.
On the financial front, the founders shared that RCX Light reported ₹19 lakh in revenue in FY22–23 with 12–13% net margins. Revenue grew to ₹26 lakh in FY23–24, while year-to-date sales stand at ₹66 lakh. The founders expect margins to improve to 18% in FY24–25 and further to 24–25% in FY25–26.
One of the startup’s notable projects includes a digital façade installation at the RBI Office in Mumbai, secured through a ₹5 lakh tender. The inventory used for this project has generated ₹37–38 lakh in cumulative revenue. Interestingly, RCX Light’s first-ever project was executed with an initial investment of just ₹1.5 lakh.
During the pitch, the founders sought ₹50 lakh for 5% equity, valuing the company at ₹10 crore. However, the pitch also highlighted financial challenges, as the company currently carries ₹1.4 crore in debt at a steep 25% annual interest rate, which became a key concern during the discussion.
After deliberation, Aman Gupta made a structured offer of ₹10 lakh for 5% equity, along with ₹40 lakh as debt at 12% annual interest for three years. The founders accepted the deal, bringing the company’s valuation to ₹2 crore.
With fresh capital and strategic backing from a Shark, RCX Light plans to restructure its debt, expand installations across major Indian cities, and strengthen its presence in the fast-growing digital façade and outdoor advertising space.
