Quick-commerce platform Zepto, led by Aadit Palicha, has launched an in-app UPI payments option, allowing users to complete transactions entirely within the Zepto app.
The new feature removes the need to switch to external apps like Google Pay, PhonePe, or Paytm during checkout.
After a one-time setup, users can select UPI at checkout and authorize payments with their PIN directly inside Zepto. This keeps the payment flow within the app, reduces friction, and avoids manual copy-pasting of UPI IDs or QR scanning.
The internal system also provides Zepto with real-time visibility into transaction success and failure rates, giving the company better control over high-frequency commerce operations.
With this launch, Zepto joins competitors such as Swiggy, which uses NPCI’s UPI plug-in, and Zomato, which partnered with ICICI Bank to enable in-app UPI payments.
While Zepto has not disclosed the bank or technology partner behind this feature, the move aligns the platform with other major consumer apps focused on faster and smoother payments.
