Furlenco, a furniture rental and home lifestyle company, has raised ₹125 crore in a new funding round led by Sheela Foam. Other participants include WhiteOak Capital and Madhu Kela.
The company will use the funds to strengthen operations in existing cities, expand into new markets, widen its product portfolio, and scale its offline and omnichannel presence.
Founded in 2012 by Ajith Mohan Karimpana, Furlenco operates a subscription-led model offering furniture, appliances, and home solutions across 28 cities. The company also sells new furniture alongside its rental products.
The fundraise comes after Furlenco reported its first profitable year in FY25, recording a net profit of ₹3.1 crore following years of losses. The turnaround began after Sheela Foam’s 2023 investment in House of Kieraya, Furlenco’s parent entity. Rentals currently account for around 70% of revenue, appliances 25%, and new furniture 5%.
Furlenco expects to close the current financial year with ₹370 crore in revenue and ₹37 crore in profit. The company is also expanding verticals such as Furlenco Kids and focusing on premium customers as part of its growth strategy. An IPO is being considered after FY27, once it reaches a profit threshold of around ₹100 crore.
To date, Furlenco has raised about $290 million and competes with Rentomojo and Rentickle in India’s rental furniture market.
