Dream11 has started moving beyond fantasy gaming, rolling out a new sports entertainment experience built around creator-led watch-alongs, fan reactions, banter streams, and free-to-play fantasy formats.
The company said the product is designed as a second-screen experience that complements live sports broadcasts, aimed at deeper engagement for its user base of more than 250 million.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream11 is now restructuring its broader operations under Dream Sports to support the pivot. The shift follows the government ban on real-money games for stakes, after which the platform closed all paid fantasy contests and began focusing on free-to-play models and creator-driven sports content.
The move also aligns with Dream Sports’ growing portfolio. The parent company recently launched Dream Money, a personal finance app that lets users invest in digital gold, open fixed deposits, and track expenses and assets by linking bank accounts.
Speaking at a press briefing, Harsh Jain said the team has been working on this transition over the past few months. The goal is to offer fans a place to watch matches with creators, join conversations, and explore new engagement formats that run alongside live sports.
The updated Dream11 product works more like a community-based streaming platform than a game, taking cues from global creator watch-along models. Independent streamers will be able to host their own match sessions, grow fan communities, and monetise through advertising. A major share of ad revenue will go to creators.
Jain added that many sports viewers already use a second device while watching live events, creating a wider global opportunity for Dream11 as it expands into the sports entertainment market.
