FAE Beauty has raised ₹17 crore in a new funding round led by Spring Marketing Capital. The round also saw participation from Titan Capital, Winners Fund, Arihant Patni and a group of angel investors.
The company plans to use the capital for product innovation, expansion into new categories and strengthening its presence across online marketplaces, quick commerce platforms and offline retail.
Founded in 2019 by Karishma Kewalramani, FAE Beauty offers beauty and skincare products designed for Indian skin tones. The company focuses on inclusivity and shade diversity and has built a portfolio that blends performance with care. Its lip and eye products include formulations aimed at hydration and anti-pigmentation, while its newer additions include skin tints and face products.
Kewalramani said consumers now expect makeup that delivers on performance while supporting skin needs and offering accurate shade matching.
FAE Beauty has gained traction among Gen Z and millennial users. The company distributes through Amazon, Nykaa, Blinkit, Tira, Myntra and its own website, and continues to build on its core hero SKUs as it expands its category footprint.
