Rural distribution platform DOCO has raised ₹4.5 crore (around $540,000) in a pre-seed funding round led by GVFL and Malpani Ventures, with participation from existing investor Kunwar Asheesh Saxena, former co-founder and CTO of RedDoorz, and other angel investors.
The startup said the funds will be used to expand its technology platform, grow its dark store network, and scale operations across rural clusters. DOCO plans to operate 25 dark stores and reach 25,000 retailers over the next year.
Founded in 2022 by Jitendra Yadav, Nishant Agarwal, and Bhoopendra Kumar, DOCO runs a Rural Distribution-as-a-Service (Rural DaaS) model that helps FMCG brands expand into rural and semi-urban markets.
The platform’s goal is to connect regional and emerging brands with customers in Tier 2 towns and beyond, bridging a major gap left by quick commerce platforms.
DOCO’s AI- and ML-driven technology optimizes distributor networks, digitizes retailer operations, and provides real-time visibility into rural demand patterns. This data-driven approach helps brands plan inventory, reduce inefficiencies, and reach remote retail points with better accuracy.
The startup has already onboarded over 20 food and FMCG brands, connected with 10,000+ retail stores, and built a network of 60+ distributors in Western Uttar Pradesh.
