AI-driven gaming data startup Game State Labs has raised $2 million in a seed funding round co-led by PeerCapital and Neon Fund. The investment marks the company’s first institutional funding as it expands its presence in the interactive entertainment analytics space.
The funds will be used to advance product development, hire across engineering and go-to-market teams, and support international expansion. Game State Labs also plans to strengthen its AI data infrastructure and build deeper partnerships with gaming studios across Asia, Europe, and North America.
Founded in 2025 by Aashbir Bhatia, Ashwin Ramakrishnan, and Jagveer Gandhi, the Bengaluru-based startup builds an AI-powered data infrastructure layer that helps gaming studios analyse player behaviour, automate personalization, and optimise live game operations. The platform captures in-game events and player-state data in real time, converting raw gameplay inputs into actionable insights for development teams.
The company’s suite of products offers predictive analytics, personalization workflows, and monetization tools, supporting features like dynamic difficulty adjustment, ad pricing optimisation, and in-app purchase recommendations. These capabilities enable studios to make informed decisions that improve player engagement and retention.
Game State Labs is currently working with early-stage partner studios to integrate its analytics engine into live games. By helping developers use player data more effectively, the company is establishing itself as a key player in the growing gaming intelligence infrastructure ecosystem.
