Homegrown toy brand Gubbachhi has raised its first institutional funding in a pre-seed round from the D2C Insider Super Angels Fund.
The investment will help the Bengaluru-based startup expand production, grow its product range, and reach more young parents across India.
The company plans to use the funds to build new collections that combine play, learning, and storytelling while strengthening its digital presence and brand visibility.
Founded in 2023 by Abhijith and Pallavi Shetty, Gubbachhi creates India-inspired toys that blend education and culture. Its products include puzzles, soft toys, and pretend-play sets designed around Indian art, traditions, and everyday stories.
The brand aims to provide parents with a homegrown alternative to imported toys and is currently available through its website, select marketplaces, and offline partners.
The D2C Insider Super Angels Fund invests in early-stage consumer brands and is backed by entrepreneurs including Anupam Mittal (Shaadi.com), Kunal Bahl and Rohit Bansal (Titan Capital), and Hitesh Dhingra and Bhisham Bhateja (The Man Company). Its investment in Gubbachhi aligns with its goal of supporting emerging Indian D2C startups building authentic, consumer-focused brands.
