Bengaluru-based AI-driven FMCG startup Meolaa has raised $6 million in a pre-Series A funding round led by General Catalyst, with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and existing investors.
Prior to this round, Meolaa had secured $4.43 million in seed funding from the Manipal Group and other backers.
The newly raised capital will be utilized to strengthen the startup’s AI and data science infrastructure, enhance its brand creation framework, and accelerate expansion across key FMCG categories, the company said in a statement.
It also plans to leverage data-driven insights to drive product innovation and operational scalability.
Founded in 2023 by Ishita Sawant, Meolaa operates as a technology-first FMCG ecosystem, curating sustainable and high-quality Direct-to-Consumer (D2C) brands across fashion, beauty, home, and baby care categories.
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The platform runs on a commission-based marketplace model, designed to empower mindful consumers through conscious product discovery and selection.
Meolaa’s flagship fragrance brand, HIRA, achieved ₹1 crore in monthly recurring revenue (MRR) within three months of launch, contributing significantly to the company’s rapid growth to ₹100 crore in annual recurring revenue (ARR) within just 18 months.
